Why I Changed My Business Name (And Why It Took Me Three Tries to Get It Right)

There's a moment — usually late at night — when something you've been carrying quietly finally comes to the surface.

For me, it was staring at my business name and realising it didn't feel like me anymore.

The Photo Magnet Studio. It was functional. It was clear. It told people exactly what I sold. But every time I imagined handing someone my card, or saying it out loud, something felt off. It felt like a label, not a story.

And what I make is a story.

I've actually been through this before. Before The Photo Magnet Studio, I was Mini Memories — a sweet name, soft and warm. My husband still thinks I should have stayed with it. And honestly? He's not entirely wrong. It had heart.

But it felt small. And what people feel when they open one of my packages — that moment when they hold a photo of their mum, or their dog, or their baby's first smile, pressed into something they can actually touch — that isn't small. That's enormous.

I needed a name that matched the feeling.

The name Remember Yesterday came to me the way the right things usually do — quietly, and then all at once.

Because that's what a photo magnet really is. It's not decoration. It's a tiny, deliberate act of remembering. Someone chose that photo. That moment. That face. Out of thousands of images sitting on their phone that will never be seen again — they chose that one.

Because yesterday only happens once.

That line became the heart of the brand. Not a slogan I workshopped. Just the truth of what I've been making all along, finally said out loud.

So here we are. Remember Yesterday Magnets. Still handmade in Melbourne, still just me pressing each magnet by hand, still packaging every order like it's going to someone I care about. Because it is.

The name changed. The care never did.

If you've ordered from me before — thank you. You're the reason this brand exists and the reason I kept going when it felt hard. And if you're finding me for the first time — welcome. I hope something you see here makes you think of a moment worth remembering.

That's all I've ever wanted to make.

— Shell